Privacy Policy

Mermaids & Roses are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). We collect information about you for 2 reasons: firstly, to process your order and secondly to provide you with the best service possible. We will not email you in the future unless you have given us your consent. We will give you the chance to refuse any marketing email from us in the future.

The type of information we will collect about you when you place an order or register on our web site includes:

Full Name
Address
Phone Number
Email Address

This information will be stored on our internal systems and our website to verify you as a customer of Mermaids & Roses. We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct it promptly. The personal information that we hold will be held securely in accordance with our internal security policy and the law. We will not transfer or sell your information. We may use technology to track the patterns of behaviour of visitors to our site. If you have any questions/comments about privacy, you should email us at hello@mermaidsandroses.co.uk.

Use of personal information

We use the information you provide for the following purposes:

To send updates regarding the status of your enquiry or order
To send newsletters and details of offers and promotions in which we believe you will be interested in
To improve the design and content of the Mermaids & Roses website
To understand the buying behaviour of our registered users
To perform other general marketing and promotional activities focused on our products and services

When you place an order we need to know your full name, email address, and delivery address. This allows us to process and fulfill your order and to notify you of the status of your request. We may also ask for your telephone number which enables us to contact you urgently if there is a problem with your order.

Your Consent
By submitting information to Mermaids & Roses you consent to the collection and use of this information by Mermaids & Roses and it’s Service Provider (if any). If we decide to change our privacy policy, we will post those changes on this page so that you are aware of what information we collect, how we use it and under what circumstances we disclose it.

Your Email Address
Your e-mail address will be used to communicate with you about your order and products purchased. Your e-mail address will be used for our marketing purposes unless you unsubscribe. It is possible to unsubscribe at any time, by contacting us at hello@mermaidsandroses.co.uk.

Data Security
We have designed our site to protect the information we collect online from unauthorised access. We safeguard your private information by implementing the appropriate physical, electronic and managerial procedure necessary to protect your privacy. We are committed to protecting your privacy and have security measures in place to prevent unauthorised access to and disclosure of your personal information.

Improving Our Service
Mermaids & Roses does not sell, trade or rent your personal information to others. To better tailor our services to our customers’ needs, we use non-identifying and aggregate information to help us make decisions on how to improve our website.

Cookies
Cookies are alphanumeric identifiers that are transferred to your computer’s (or alternative web browsing device’s) hard drive through your Web browser to enable our systems to recognise your browser and to provide rich shopping features such as recommend products and loyalty discounts, as well as the storage of items in your Shopping Basket between visits. The Help menu in most common browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, because cookies allow you to take advantage of some of Mermaids & Roses’ essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Mermaids & Roses features that require you to Sign in. If you do leave cookies turned on, be sure to sign off when you finish using a shared computer.

Analytic Tools
Mermaids & Roses use Google Analytics to record both incoming and outgoing traffic to our website, this allows us to monitor where our visitors are from and enables us to provide a better experience to our users.

Social Media Plug-ins
Social Media Plug-ins for Facebook and Instagram obtain data for tracking purposes.

Disclosures

We will not pass your information to any third parties. You can also email us to stop receiving any information about us and our services by e-mail hello@mermaidsandroses.co.uk. If you have any queries about our Privacy Statement you should contact us by e-mail hello@mermaidsandroses.co.uk.